We have been anticipating her arrival for quite some time now, and we’re ECSTATIC that she finally made her debut at SH&G Vaughn Road! Vera Bradley is in-store and has filled out a large portion of the store full of COLOR! Vera Bradley seems to be a favorite collectible among southern women, but the Vera-craze is only growing across the country and beyond!
If you are not familiar with Vera Bradley, let us introduce you:
The Vera Bradley story is a testimony to the American Dream.

While on vacation in March of 1982, Patricia R. Miller and Barbara Bradley Baekgaard were awaiting a flight in Atlanta when they noticed a definite lack of feminine-looking luggage. The longtime friends wasted no time in correcting this situation. Within weeks, these dynamic women had created a company, named after Barbara’s mother (Vera Bradley), capable of marketing and manufacturing their cleverly designed products. The demand for these unique handbags and luggage items has grown and so has Vera Bradley, which is now nationally and internationally recognized.
For over 20 years, Vera Bradley has had a loyal following of customers who not only look forward to the lovely new fabrics and styles that are introduced each season, but who also appreciate the function and quality that is synonymous with the Vera Bradley name.
(-excerpt from verabradley.com)
We love Vera Bradley’s wide array of colors in her signature seasonally-changing patterns and ever-chic styles of purses, totes, luggage and more. Our favorite part about the collection? It’s so easy to clean! Not sure how to clean your favorite piece of Vera Bradley? See below on how to do it:
Cotton Products: The Signature Collection is made of 100% cotton. Machine wash cool/gentle cycle with mild detergent, then air-dry. Do not bleach. Please note that some items have a solid base that must be removed prior to washing. Check product care label for further instructions. The items listed below have specific cleaning instructions for best results.
Sunglasses & Readers: wipe clean with cleaning cloth (included)
Frill: wipe clean with damp cloth
Microfiber Collection / VeraVera: spot clean with a damp cloth when necessary. Do NOT machine wash.
Not sure what the latest seasonal collection is? Don’t fret, let us show you the Summer 2010 collection: Makes Me Blush, Call Me Coral, Night & Day and Simply Violet.
Makes Me Blush - muted palette of delicate pinks, greens and nude tones is touched with burgundy and magenta on soft grey. The results? Pure enchantment.
Large Hobo shown in Makes Me Blush
Call Me Coral - Turqoise adn citrine pair well wiht hints of mint and softly tinted neutrals makes a modern twist on a loosely sketched reinterpretation of an ancient tapestry-inspired design. Add this “it” color to your wardrobe this summer and you’ll simply glow!
Let’s Do Lunch shown in Call Me Coral
Simply Violet - Light brown and dark navy, along with touches of linen white and lavender, create a lovely balance with vibrant purple in this vivid Persian paisley motif that’s classic Vera Bradley.
Ditty Bag shown in Simply Violet
Night & Day - Inspired by a 1950’s “tachiste” art style known for irregular dappled shapes, the bold black and white design, with a dash of charcoal, is striking in its simplicity. The border is inspired by a detail in a Milanese cathedral.
Large Backpack shown in Night & Day
Of course with every changing season, Vera Bradley not only debuts new color patterns, but styles too….check out the Summer 2010 new styles:
- Large Hobo
- Knot Just a Clutch
- Trip Kit
- Have a Ball Keychain
We’ve got Vera Bradley displayed in full force, so stop by our East Montgomery store location (8820 Vaughn Rd - 36117) and shop all of the latest goodies….we’re simply beaming, with COLOR that is!
Vera Bradley arrives at Vaughn Rd store location!
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